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This map shows, for each state, which word was used the most, above and beyond the national average between 2/23/15 and 5/4/15

Certain words were disallowed, because such an analysis naturally produces a result of “Arizona” for the state of Arizona, or “Cubs” for Illinois. So the following types of words were not allowed to be picked:

• Location names
• Profanity (you’d be surprised)
• Racist language (you’d be surprised)
• Sports teams
• Low-level connecting words (e.g., “the”, “of”, “or”)
• Words that don’t make sense for this map: “Wanna”, “them”, “please”, “tonight”, “way”, “place”

The result has:

• 19 states really interested in jobs – Interestingly enough these states, if anything, have on average lower unemployment rates.
• 4 states talking up those birthdays – The midwest is so thoughtful in sending out those birthday wishes.
• 4 states focused on god – The bible belt weighs in strong.
• 4 states loving “love” – I love it!.
• 3 passionate about drinking – From west to east, they know what they’re interested in.
• 16 states doing their own thing – Each of the remaining states has their own topic

Because it’s hard to read, I’ll point out that Maryland is interested in the “phone”, and Rhode Island in “school.”